Pegasus Logistics Group
Dynamic, collaborative, creative, motivated – not the typical words you think of when describing a Freight Forwarder, but then again, our award-winning culture and team are far from commonplace in this industry
Major Duties and Responsibilities:
- Leverage data and insights to inform content development and to identify customers’ needs and gaps in our content; using this research to recommend new topics.
- Writing clear marketing copy to promote our services, submitting work to SMEs for input and approval.
- Proofread and edit blog posts before publication
- Collaborate with internal teams (e.g., marketing, project managers, operations, partner engagement, sales, finance, etc.)
- Collaborate with external agencies, designers, producers, etc.
- Ensure all-around consistency (style, fonts, images and tone)
- Update website content as needed
- Create and maintain internal site content for organization, content, accuracy, and brand.
- Prepare strategic communication plan for company and manage internal communications output.
- Work with leadership to publish timely company information, such as memos and company directives.
- Ensure communication strategy is consistent and reflects the organization’s strategic vision.
- Measure and present results of communication efforts; adjusting communication plan as needed.
- Suggest what information should be presented to employees.
- Refine core messaging to ensure organizational consistency in all aspects of communication including development, organizing and education.
- Ensure workers are engaged in company initiatives.
- Coaching colleagues in strategic approach to communication planning and execution
- Edit, design, and print internal publications
- Drafts speeches and schedules interviews.
- Builds relationships with industry journalists, media, publications, etc.
- Prepares and edits organizational materials, including employee newsletters and other publications for internal and external audiences.
- Updates and maintains organization’s digital content.