Upper Deck
The E-commerce Content Coordinator will create, coordinate, schedule and support Upper Deck’s online platform product launch initiatives and customer engagement through various methods including e-mails, web site banners, news posts, promotion support, etc.
Responsibilities:
The following statements are intended to describe the general nature and level of work being performed by an individual assigned to this job. Other duties may be assigned.
- Create compelling news posts, e-mails, and website banners to support all product launches and promotions on Upper Deck’s online platforms
- Creates news posts to inform customers about activities occurring on the website
- Works closely with the brand and legal teams to secure necessary legal and licensor approvals for all e-mails, news posts, and banners
- Creates and maintains a schedule for the status of all news posts, banners and e-mails to ensure delivery of all critical deadlines
- Monitors product inventory levels and develops news posts to inform customers about product availability
- Writes news posts to spotlight specific products and promotional campaigns
- Assists with the creation of promotional events on the online platforms
- Reviews results of e-mail campaigns and generates key take-away and actionable items based on the data
- Reviews Upper Deck’s online platform forums and generates news post content that resonates with the current topics of interest to the collecting community
Education and Experience:
- Bachelor’s Degree in Business, Marketing or a closely related field or equivalent experience.
- 2+ years of experience in marketing, social media, promotions, advertising or related area.
Knowledge, Skills and Abilities:
- Competent knowledge of commonly used marketing, e-mail, and concepts, practices, and procedures
- Strong writing, editing and proofreading skills
- Knowledge of sports and entertainment a plus
- Knowledge of trading cards, memorabilia, and NFT collectibles a plus
- Ability to manage a multitude of projects with varying deadlines
- Strong focus on executing overall objectives and strategies
- Excellent communication skills
- Strong interpersonal, problem solving, customer service and relationship building abilities
- Ability to handle multiple projects with a keen attention to detail
- Ability to travel on behalf of the company
- High energy, motivated self-starter