GBS Group
To be considered for this position you must be fully Bilingual in English & Spanish
The Marketing & Content Coordinator plays an important role in developing and executing marketing strategies and creating compelling content to drive brand awareness, engagement, and lead generation. This position involves collaborating with cross-functional teams, managing content creation, and implementing marketing initiatives across various channels.
The ideal candidate will possess a blend of creativity, organizational skills, marketing expertise, dependability, people orientation, adaptability, detail orientation, competitiveness, autonomy, communication skills, tech-savviness, and analytical ability.
If you thrive in a fast-paced environment and possess a strong desire to continuously learn and grow, GBS Group is the perfect place for you. Join our team and embrace the exciting journey of professional development!
Tasks
Responsibilities:
Develop and execute a comprehensive marketing strategy, aligning with the company’s objectives and budget. Oversee marketing activities on platforms like YouTube, Instagram, and the company blog.
- Create, schedule, and manage content across YouTube, Instagram, and the company blog, ensuring it appeals to the target audience and aligns with the marketing strategy.
- Review informative blog articles, SEO, and the target audience.
- Oversee and collaborate with the graphic designer, web developer, and video editor to create compelling and visually appealing content across different platforms.
- Implement and monitor SEO strategies to improve search engine rankings and organic traffic.
- Analyze the performance of content across all platforms, and provide insights and recommendations for improvement. Track and report on key marketing KPIs.
- Build and manage relationships with followers, customers, and industry peers through regular engagement on social media platforms and the blog.
- Manage the marketing budget, ensuring effective allocation of resources to achieve optimal results.
Requirements
Qualifications:
- 1-3 years of experience as Marketing Coordinator
- Bachelor’s degree in Marketing, Communications, or related field (or equivalent work experience)
- Proven experience in both marketing management and content creation for digital platforms.
- Strong content creation skills, with experience in writing, editing, and SEO.
- Proficiency in using HubSpot for marketing automation, content management, and analytics.
- Proficiency in MS Office
- In-depth understanding of social media platforms like YouTube and Instagram, including content creation, scheduling, and performance analysis.
- Ability to analyze and interpret data from web analytics tools (e.g., Google Analytics) for actionable insights.
Skills:
- Strong leadership, collaboration, and communication skills.
- A creative and proactive mindset, always looking for new ways to engage audiences and improve marketing performance.
- Highly organized with excellent project management skills.
- Creative thinker with the ability to generate innovative ideas.
- Ability to work collaboratively in a fast-paced, team-oriented environment.
- Showcases patience, flexibility, and willingness to adapt during times of growth and change as an example to all staff.
- Previous experience in a marketing or content coordination role is preferred.
- Bilingual (English and Spanish).
This combined role requires a broad skill set, encompassing strategic planning, content creation, social media management, SEO, and analytics. Candidates for this role should have experience in both managing marketing activities and producing content for digital platforms.
Benefits
Compensation
- $25k/year