Virginia Association of Museums

The Virginia Museum of Fine Arts (VMFA) is looking for a Web Content Manager to join their Communications & Marketing Division.

Role Overview: The Web Content Manager will oversee the development, maintenance, and administration of VMFA’s website. The goal is to inform, engage, and attract visitors to the museum while ensuring a positive user experience. This role involves working collaboratively with colleagues across the organization, serving as a project manager for web content, and enforcing intelligent content design and best practices.

Key Responsibilities:

Content Management:

• Serve as a project manager for content development, creating and tracking schedules for website updates.
• Publish, maintain, and update content.
• Establish and support a network of content contributors across the organization.
• Conduct content audits to identify gaps and redundancies.
• Enforce intelligent content design and digital information design best practices.
• Review and edit content for accuracy and consistency.
• Train staff on CMS usage and web content development.
• Make continual UX and performance enhancements.
• Develop and update process documents and policies related to web content.

Web Administration:

• Supervise website upkeep and technological development, working with developers and internal IT.
• Manage the museum’s CMS.
• Manage or advise consultants contributing to digital engagement strategies.
• Articulate technical specifications for project deliverables.
• Advise and assist with institutional database integration.

Analytics & Reporting:

• Assess web performance and report web analytics and insights.
• Track progress against goals regularly.
• Conduct competitor and peer research to stay updated on digital efforts in the museum field.
• Act as a thought leader on digital marketing.

Special Projects:

• Play a key role in redesigning the current website, translating organization-wide brand and content strategy into an effective online presence.

Minimum Qualifications:

• Demonstrated experience with Content Management Systems.
• Knowledge of web content strategy and user experience design.
• Knowledge of HTML, CSS, JavaScript, and PHP.
• Expertise in information architecture, web analysis, and SEO best practices.
• Knowledge of Google Analytics.
• Experience in creating, writing, and editing web content.
• Analytical and problem-solving skills.
• Experience managing internal stakeholders.
• Ability to prioritize and multitask efficiently.
• Exceptional attention to detail.

Preferred Qualifications:

• Bachelor’s degree or equivalent.
• Progressive web management and digital strategy experience.
• Experience in designing websites to meet institutional requirements and accessibility standards.
• Data analysis skills, including user testing and interpreting results.
• Experience in managing or contributing to website redesigns or content migrations.
• Familiarity with project management tools.

The selected candidate must pass a criminal history background check.