Content Manager

Job Category: Content Marketing
Job Type: Full Time
Job Location: Renton - WA

Wizards of the Coast

The Content Manager, Trade Marketing is a critical role helping the Wizards Play Network curate compelling communications, content delivery, and website strategy for our customers.

A typical day will include leading a team of content creators and designers, developing and executing a vision for the WPN B2B website, and concepting, assigning, and editing content for the site ( Other duties may include developing or collaborating with play studios on trade communications, developing copy for our ecommerce product listings, and cross-functional coordination of content. On occasion, you may also pitch in to write content.

Other duties will include:

  • Develop, coach, and mentor 5 team members.
  • Help set the stage for how we evolve our content delivery, communicate with our customers, and create a better user experience on the WPN website.
  • Develop and implement a content strategy for our B2B website that aligns with business goals, target audience, and industry trends to enhance the user experience.
  • Collaborate with internal teams and vendors to research, recommend, execute, and track performance on content and user experience improvement opportunities.
  • Maintain a calendar of content delivery and ensure cross-functional alignment.
  • Create campaign or retail experience-specific communication tactics, in collaboration with Trade Marketing Manager and our Content Specialist team.
  • Develop product listings, in collaboration with play studios and the e-commerce team.
  • Collaborate with consumer-facing communications team leads, advocating for retailer & distribution needs in identifying announcement and messaging dates.
  • Connect with global team leads to ensure they are informed of upcoming communications and that content is delivering on global strategic needs.
  • Analyze analytics and develop new content strategies based on data insights.

What You’ll Bring:

  • At least 2 years of experience in a content management role or similar role.
  • Knowledge of B2B marketing communications, team leadership experience, and proficiency in using CMS tools.
  • Bachelor’s degree or equivalent experience in Marketing, Communications, Business, or a related field.
  • Ability to develop and lead a team through change.
  • Excellent written and verbal communication skills with an expert desire for detail and grammar.
  • Ability to juggle multiple priorities, help your team prioritize key tasks, and focus on the work that matters most.
  • Experience managing a content calendar.
  • Ability to collaborate with cross-functional partners and find solutions.
  • Ability to take on projects with a self-starter attitude.
  • Keen attention to detail in planning, organization, and execution of tasks (self and through others).
  • Familiarity with CMS platform publishing (Contentful).
  • Familiarity using project management tools (Jira, SmartSheets, Asana).
  • Knowledge of Magic: The Gathering.
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