Content Manager

Job Category: Content Marketing
Job Type: Full Time
Job Location: Charlotte - NC


Caring is seeking a Content Manager to support our editorial and content marketing strategy. Reporting to the Director of Brand and Creative, the Content Manager will be responsible for optimizing content across our portfolio of sites, with a focus on

Responsibilities include planning, writing, and editing content, copywriting, and project management. This position is based in Charlotte, North Carolina.

The Company and Our Mission: is a leading online resource for seniors and their loved ones seeking information and access to senior living and care. We apply cutting-edge technology to our mission: to help as many seniors and their caregivers as possible through empathetic, expert guidance.

We take pride in helping the 45 million caregivers across the U.S. find help for their aging family members. Our offerings include a robust directory of providers, one-on-one support from our expert Family Advisors, helpful content, and authentic reviews from seniors and their families. We are an agile team that succeeds by marrying rigorous, data-driven thinking with real empathy for users and the quality of their experience.

Don’t think that all this talk about aging keeps us from having a good time. We’re a vibrant group of highly talented, results-oriented types who want to use our time and skills to make an impact — all while enjoying a fun, friendly and supportive work environment. We hope you’ll consider joining us.

As a Content Manager, you will:

  • Plan, write and edit content for publishing
  • Contribute to content strategy and content marketing efforts across a variety of channels
  • Manage projects written by freelancers and other agencies, including QA, editing, and content uploading
  • Test, iterate, and improve on ad copy, landing pages, and other marketing collateral
  • Leverage AI and other tools to drive content efficiencies
  • Use data-driven insights to improve content performance
  • Collaborate across the marketing team to share learnings and best practices

Our Ideal Content Manager will have:

  • A relevant Bachelor’s Degree and 5+ years of professional experience
  • If experienced, relevant experience should include digital journalism, copywriting, and/or project management skills
  • Attention to detail and an analytical approach with data-driven content solutions in mind
  • Strong prioritization skills, with the ability to identify and act on the most impactful opportunities
  • Strong written and verbal communication, collaboration, and presentation skills
  • Comfort with the entire Microsoft Office Suite and Google Docs Suite
  • High level of autonomy and self-motivation, with the ability to take real ownership of strategy and tactics

What we can offer you:

  • Flexible hours and Paid Time Off policy
  • Competitive benefits package – Medical, Dental, Vision, HSA, Life, Disability, and Pet insurance
  • Hybrid work schedule: Ability to work from home and in-office
  • 401(k) Employer Match
  • Direct relationships with the executive leadership team
  • Fun work environment including social happy hours
  • Rapid company growth
  • Paid caregiver and volunteer days
  • Salary Band: $75,000-$90,000 (DOE)
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