Content Marketing Lead

Job Category: Content Marketing
Job Type: Full Time
Job Location: Boston

Black Kite

Content is the core of Black Kite’s marketing strategy. It fuels our awareness and creates engagement points with our audience.

As a Content Marketer at Black Kite you will be responsible for developing and executing a quarterly content strategy that drives brand awareness, engages our target audience, and enhances our online visibility.

You will collaborate with cross-functional teams, manage creative agencies, and be a key player in enhancing our website’s editorial and content quality.

Key Responsibilities:

  • Content Strategy: Develop comprehensive content plans and strategies that align with Black Kite’s marketing goals and target audience.
  • Content Creation: Independently and working with agencies, create high-quality, compelling, and relevant content across various digital channels, including blog posts, articles, videos, infographics, and social media posts.
  • SEO Optimization: Manage our SEO agency to conduct keyword research and implement on-page and off-page SEO strategies to improve our website’s search engine rankings and organic traffic.
  • Website Editorial:Ensure our website content communicates our company narrative and value proposition. Manage web agencies to optimize our website content and user experience.
  • Content Performance Analysis: Monitor and analyze the performance of content campaigns and make data-driven recommendations for improvements.
  • Collaboration: Collaborate with the marketing team, designers, developers, and other stakeholders to ensure content is aligned with overall marketing efforts.


  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Proven experience as a Content Marketer or similar role in digital marketing.
  • Strong writing and editing skills with an impeccable command of grammar and style.
  • Experience with SEO tools and strategies to improve search engine rankings.
  • Proficiency in content management systems (CMS) and website editorial processes.
  • Familiarity with analytics and reporting tools (e.g., Google Analytics).
  • Excellent project management and organizational skills.
  • Ability to manage and collaborate effectively with creative agencies and freelancers.
  • Creativity and an innovative mindset to keep content fresh and engaging.
  • Strong attention to detail and a commitment to producing high-quality content.
Scroll to Top