Infermedica
In this role, we seek a Content Marketing Manager with a strong creative vision and an entrepreneurial mindset. You will be pivotal in shaping and refining our content strategy to elevate brand engagement and drive meaningful conversions. Your role emphasizes the creation of compelling content that effectively communicates our innovations and aligns with our business goals. Collaborating closely with marketing, sales, and product teams, you’ll ensure consistency across all platforms and enhance our digital footprint.
Your efforts will attract and engage audiences, deepen customer relationships, and support lead nurturing, directly influencing Infermedica’s growth and success in transforming healthcare through technology.
As a Content Marketing Manager at Infermedica, you will play a key role in shaping and executing our content strategy. This position involves a high level of creativity, attention to detail, and project management skills. You will be responsible for developing compelling content that enhances our brand presence, engages our audience, and drives conversions.
Experience
- Bachelor’s degree in Marketing, Communications, or related field.
- Proven experience in content marketing or copywriting, preferably in a technology or healthcare environment.
- 3-5 years of experience working with healthcare systems, payers and digital health companies.
- Strong proficiency in digital marketing tools and platforms, including content management systems (CMS), email marketing software, and analytics tools.
- Excellent writing, editing, and proofreading skills with a diligent attention to detail.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Creative thinker with strong problem-solving skills and the ability to adapt content to various audiences and platforms.
- Profound knowledge of written and spoken English.
Nice to have
- Grasp of AI solutions
- SEO experience
- Knowledge of Hubspot or other CRM tools
Email Marketing Strategy
- Craft and optimize email content for outbound SDR campaigns and nurturing sequences that align with business goals and increase engagement.
Website Content Management
- Regularly update and maintain website content to ensure it remains current, dynamic, and informative.
Ad Copywriting
- Write and refine paid advertising copy that captures attention and converts leads across various platforms.
Landing Page Creation
- Design and produce content for landing pages tailored to specific campaigns such as webinars and gated content to enhance lead generation efforts.
Content Development
- Generate additional content types including blog posts, newsletters, and other materials as needed to support marketing initiatives as needed
Performance Analysis
- Monitor and analyze content performance metrics to optimize strategies and report on content ROI.
Country
- US (Eastern or Central Time Zone)/UK