IGT
You will be able to craft compelling propositions and editorial to engage and attract users to our US Sports-Betting application.
The candidate should also be comfortable working with numbers and use data to drive decision making to decide on content themes and editorial angles in their role. Be comfortable with creating User Acquisition centered content.
What You’ll Do
- Manage content of customer facing apps and screens
- Collaboration with content team
- Configuring IGT systems back-end
- Monitor exposure and effectiveness
- Dissemination of sport content sheets
- Propose content strategy improvements
- Connect with customers via established live channels
- Collaborate with new customers to develop launch plan
- Additional input of marketing concepts, and layout of sporting information
- Advise customer when adding relevant new content to the app and customer facing screens
- Participate in team meetings and contribute to team strategy roadmap
- Perform any other duties given by Head of the book
About You
- Immersion with core concepts and tasks in relationship marketing (creation and management of CRM campaigns), performance marketing (such as targeting, optimization, segmentation)
- Ablility to demonstrate creativity and passion for excellence in driving positive returns for promotional and marketing activities
- Curiosity about and enthusiasm for Sports and Sports Betting is valuable but not essential
- Excellent time-management skills yet agile and able to work in a constantly evolving environment
- Outgoing, positive, and forward thinking
- Unbeatable communication skills
- Excitement to immerse yourself in a hard-working environment as part of a small, but fast growing, team
- Must be able to obtain a NV Gaming License
- Proven capabilities and experience in data-driven consumer-facing marketing and promotions, in any relevant sector
- Great organizational skills
Keys to Success
- Building collaborative relationships
- Decision making
- Drive results
- Foster innovation
- Personal energy
- Self-leadership
The estimated starting compensation range is $44,100- $99,000.