The Digital Content Strategist is dedicated to comprehending our customers’ needs and business goals in order to create pertinent and valuable content that bridges these two aspects.
This individual will pinpoint and clarify business and marketing objectives, identify user research requirements, and steer content strategy and marketing for crucial audience segments.
By leveraging channel infrastructure and content development processes, the digital content strategist will oversee content development and execution across our digital marketing initiatives and campaigns, collaborating with our project management, content, and creative teams.
This role will lead content planning exercises, which include storyboarding, empathy mapping, scripting, content gap analysis, and experience prototyping, to ensure that our digital marketing team crafts meaningful, efficient experiences for our customers.
Collaborating extensively across the organization, including close partnership with the digital strategist, the content strategist will ensure that content aligns with digital marketing tactics and KPIs, thus ensuring a seamless end-to-end customer experience.
Additionally, the content strategist will work closely with the product marketing team to ensure content is in line with business and marketing objectives. They will also collaborate closely with the digital marketing analyst to report on content performance and ensure ongoing optimization based on market needs.
Your Responsibilities Will Include
- Refine segmentation and targeting, as well as key points of differentiation and reasons to believe, in collaboration with the product marketing team.
- Lead cross-functional collaboration to gain consensus on program strategy, target audience, and objectives.
- Lead and own the development of a customer-centric content strategy for key audience segments based on user research and customer personas.
- Develop customer journey maps in collaboration with the Digital Strategist.
- Create segmented and personalized content marketing plans aligned with the customer journey.
- Collaborate with strategic copywriters to create a directional messaging framework and pillars.
- Develop a proposed high-level budget for content creation.
- Author creative briefs and lead kickoffs for designers, agencies, copywriters, and the execution team.
- Generate ideas independently and with team members to transform scientific and medical information and data into engaging content (e.g. whitepapers, infographics, videos) that meets business objectives and KPIs, including peer-to-peer engagement and demand generation.
- Transform existing content into new opportunities across digital channels.
- Plan, document, and maintain content guidelines while educating others on best practices and trends for campaigns.
- Collaborate with UX, visual design, and digital production teams to consistently review site structures and nomenclature, ensuring the most intuitive presentation of content for our customers.
- Work alongside analytics resources and the sales operations team to test content types, creative approaches, etc., to demonstrate the value of content marketing and provide regular reports.
- Build, activate, and manage cross-functional relationships with marketing and communications, digital, analytics, UX/design, MarTech, IT, and others as required.
- Assume a thought-leader role by sharing knowledge and best practices with both internal and external teams.
- Continually identify ways to innovate content creation and distribution.
- Bachelor’s Degree in Communications, English, Journalism, or other relevant area of study.
- 5 years of content strategy experience preferably in an agency or regulated pharma, biotech or healthcare environment
- Experience planning and executing content marketing programs that align to the customer online purchasing journey.
- Ability to travel up to 10% of time as needed.
- Advanced degree in Communications, English, Journalism, or another relevant area of study.
- Experience in planning and executing content marketing programs that align with the customer’s online purchasing journey.
- Strong understanding of search engine optimization and user experience.
- An independent, self-starter who can effectively manage time and projects to meet deliverable deadlines.
- Experience in driving content projects from conception through production and optimization.
- Strong attention to accuracy and detail.
- Effective interpersonal skills, both verbal and written.