Optum
Are you a highly skilled and experienced Content Strategist and Writer? Do you have a passion for crafting compelling content strategies and writing copy that engages audiences and builds brand presence? We have a fantastic opportunity for you to lead our writing practice!
🌟 Why Join Us?
- Work remotely from anywhere within the U.S. and enjoy flexibility in your role.
- Take on exciting challenges and be part of innovating and piloting a new product.
- Develop and maintain a meaningful brand voice across various channels, resonating with our target audience.
- Drive new product launches, features, and promotions with compelling messaging.
- Define and extend effective content strategies across user journeys.
- Own and iterate on marketing website content and landing pages.
- Collaborate with a dynamic team and play a critical role in driving business growth.
- Be recognized and rewarded for your performance and receive clear development opportunities.
📝 Primary Responsibilities:
- Generate and test net-new value propositions and marketing language for our new product.
- Develop a consistent brand voice and personality across channels.
- Craft messaging for new product launches, features, and promotions.
- Define effective strategies for various content mediums.
- Create email, SMS, and push notification copy that increases engagement and conversion rates.
- Assist with support resources and user guides to educate customers.
- Own and iterate on marketing website content and landing pages.
- Advise and craft UX writing within our app experience.
🎯 Required Qualifications:
- 8+ years of writing experience in a fast-paced industry.
- 2+ years of experience writing in a Product Marketing (or similar) context.
- Experience in developing content strategies using quantitative and qualitative insights.
- Solid understanding of brand voice and design appreciation.
- Proven ability to convey complex ideas to end users clearly.
- Excellent analytical and communication skills.
- Meticulous attention to detail and care for the power of words.
- Proven focus on execution and delivering data-driven results.
- Proven team player, building cross-functional relationships for successful initiatives.
- Creative, collaborative, and always eager to improve.
💼 Preferred Qualifications:
- Undergraduate or Master’s Degree.
- 8+ years of experience in Content Strategy for digital products.
- Experience in Fintech or healthcare.
- Holistic understanding of end-to-end user experience design.
- Proven builder’s mindset.
🏆 Ready to Make an Impact? 🏆 If you are a passionate Content Strategist with marketing and UX writing expertise, apply now! Join our team, where you’ll have the opportunity to work in a thriving environment, contribute to data-driven marketing campaigns, and make a difference in the industry. Show us your aptitude, interest, and experience in language testing with target demographics – an added advantage!
🎓 Grow Your Career With Us! 🌱 In addition to challenging work, you’ll receive clear direction on how to succeed in your role and access development opportunities for future roles you may be interested in. Take the next step in your career journey with us! Apply today! 🚀