Content Writer

Job Category: Content Writer
Job Type: Full Time
Job Location: Atlanta - GA

Reframe

Reframe is the #1 leading app dedicated to alcohol reduction, offering personalized support, resources, and a supportive community to help individuals achieve their goals of mindful drinking and healthier habits. Our mission is to empower users to take control of their relationship with alcohol and live their best lives.

Position Overview

We are seeking a talented Copywriter to join our team and play a key role in crafting compelling, persuasive, and on-brand copy for the Reframe app and digital platforms. The ideal candidate will have a passion for storytelling, a knack for turning complex ideas into concise messaging, and a deep understanding of our target audience.


Responsibilities

  • Write clear, concise, and engaging copy for in-app content, push notifications, email campaigns, social media posts, and marketing materials.
  • Collaborate closely with the marketing, product, and design teams to develop creative concepts and messaging strategies that resonate with our audience.
  • Ensure all copy is consistent with brand voice, tone, and style guidelines.
  • Conduct research on alcohol-related topics, user feedback, and industry trends to inform copywriting decisions.
  • Stay up-to-date on best practices in copywriting, editing, digital marketing, and user experience to continually improve our messaging and communication efforts.

Requirements

  • Proven experience as a copywriter, preferably in the health, wellness, or lifestyle space.
  • Exceptional writing and editing skills, with a keen attention to detail and grammar.
  • Strong understanding of brand voice, tone, and messaging principles.
  • Ability to translate complex concepts into clear, compelling copy that drives action and engagement.
  • Collaborative mindset with the ability to work cross-functionally and adapt to feedback.
  • Familiarity with digital marketing channels and platforms, including social media, email marketing, and app notifications.

Preferred Qualifications

  • Experience working with mobile apps or digital health platforms.
  • Knowledge of behavioral psychology and behavior change theory.
  • Personal experience with or interest in mindful drinking or alcohol reduction.
  • 4 year degree in related field

Benefits

  • Competitive salary commensurate with experience.
  • Work flexibility.
  • Opportunity to make a meaningful impact on people’s lives.
  • Access to a supportive and collaborative team environment.
  • Professional development opportunities.
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