Brunswick Corporation
Brunswick is looking for a Copywriter to join our Creative Services team. You’ll create marketing copy that brings our brands’ stories to life. You’ll also have opportunities to work on higher-level concepting for marketing campaigns. Creative Services is a growing team, and you’ll collaborate with a talented crew of designers, copywriters, project managers, partners, and clients to encourage consumers to get on the water with Brunswick.
Responsibilities
- Critically think through project briefs and customer journey to create engaging and appropriate messaging that fulfills our clients’ objectives
- Collaborate with your design partner on each project to build creative, cohesive campaigns
- Collaborate on developing campaign concepts that stand out to consumers and fulfill our brands’ objectives and tell their stories
- Develop on-brand copy that engages boating, fishing, and watersports enthusiasts across digital and print channels (print ads, digital ads, web copy, catalogs, brochures, point-of-purchase displays, tradeshow displays and more)
- Review creative proofs for spelling, grammar, and overall quality according to our in-house style guides
- Build your knowledge of our audience (boaters, anglers, watersports enthusiasts), their interests, and the marine industry
Qualifications
- 8+ years of experience in an advertising/marketing agency or in-house marketing department
- Bachelor’s degree in related field preferred but may be waived for candidates with relevant experience and exceptional portfolio
- Experience in collaboratively developing creative campaign concepts
- Experience producing copy across communication channels
- Demonstrated ability to adhere consistently to a brand’s voice and move fluidly between multiple brand voices
- Strong time management to meet tight deadlines while working on simultaneous projects
- Experience editing and proofreading according to multiple style guides with acute attention to detail
- Basic understanding of SEO keyword usage
- Portfolio that demonstrates creative marketing copy across channels for multiple clients