Job Category: Copywriter
Job Type: Full Time
Job Location: Mettawa - IL

Brunswick Corporation

Brunswick is looking for a Copywriter to join our Creative Services team. You’ll create marketing copy that brings our brands’ stories to life. You’ll also have opportunities to work on higher-level concepting for marketing campaigns. Creative Services is a growing team, and you’ll collaborate with a talented crew of designers, copywriters, project managers, partners, and clients to encourage consumers to get on the water with Brunswick.


  • Critically think through project briefs and customer journey to create engaging and appropriate messaging that fulfills our clients’ objectives
  • Collaborate with your design partner on each project to build creative, cohesive campaigns
  • Collaborate on developing campaign concepts that stand out to consumers and fulfill our brands’ objectives and tell their stories
  • Develop on-brand copy that engages boating, fishing, and watersports enthusiasts across digital and print channels (print ads, digital ads, web copy, catalogs, brochures, point-of-purchase displays, tradeshow displays and more)
  • Review creative proofs for spelling, grammar, and overall quality according to our in-house style guides
  • Build your knowledge of our audience (boaters, anglers, watersports enthusiasts), their interests, and the marine industry


  • 8+ years of experience in an advertising/marketing agency or in-house marketing department
  • Bachelor’s degree in related field preferred but may be waived for candidates with relevant experience and exceptional portfolio
  • Experience in collaboratively developing creative campaign concepts
  • Experience producing copy across communication channels
  • Demonstrated ability to adhere consistently to a brand’s voice and move fluidly between multiple brand voices
  • Strong time management to meet tight deadlines while working on simultaneous projects
  • Experience editing and proofreading according to multiple style guides with acute attention to detail
  • Basic understanding of SEO keyword usage
  • Portfolio that demonstrates creative marketing copy across channels for multiple clients
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