Brown & Brown Insurance

We are seeking a skilled Copywriter with a journalism background and experience to join our Creative Communications team.

The ideal candidate will have prolific writing skills, able to create engaging and clear content for various advertising channels such as websites and integrated marketing campaigns including emails, social media, digital ads, press releases, blogs and more. You will be responsible for taking complex material and presenting it in a concise and relatable manner, making it easily understandable for our audience.

Effective research skills, the ability to convey stories through numbers and statistics, and strong time management and organizational skills are essential for this role.

Key Responsibilities

• Develop engaging and clear content for different advertising channels.
• Take complex information and present it in a concise, relatable manner.
• Conduct effective research and tell stories through data.
• Manage time efficiently and stay organized.
• Collaborate with the Creative Communications team and other stakeholders.

Qualifications

• Bachelor’s degree in journalism, communications, or related field preferred.
• 2 to 5 years of experience in copywriting or content creation.
• Proficient in SEO and content marketing best practices.
• Strong research skills and ability to craft compelling narratives.
• Excellent written and verbal communication skills.
• Ability to work in a fast-paced environment and meet deadlines.
• Experience with digital technology and online content management.
• Collaborative team player with a focus on enhancing the company’s image
• A continuous stream of creative ideas for diverse topics and approaches
• Capable of multitasking effectively in a fast-paced setting
• Strong communication skills in both writing and speaking, fostering a sense of welcome and information
• Extensive knowledge in property and casualty insurance
• Skill in crafting scripts, including webinars and training videos
• Strong work ethic and adept at employing critical thinking for efficient goal achievement
• Exceptional organizational skills and proven multitasking ability

Competencies

• Adaptability: Flexible in handling changes and unexpected situations
• Customer Service: Skilled in managing client interactions and feedback
• Integrity: Adheres to ethical norms and codes of conduct
• Leadership: Confidently motivates and influences others
• Motivation: Sets and achieves challenging goals
• Planning/Organizing: Effective at prioritizing and goal-setting
• Professionalism: Demonstrates respect and responsibility
• Project Management: Capable of coordinating and completing projects on time and within budget
• Quality: Ensures accuracy and continual improvement
• Written Communication: Crafts clear, informative, and varied written content

Education And Experience

• Bachelor’s degree or equivalent experience.
• 2 to 5 years of related experience in copywriting or content creation.
• Proficiency in SEO and content management systems preferred.
• Knowledge of property & casualty insurance preferred.