Therabody

Therabody is seeking a talented Digital Copywriter to join our team. The ideal candidate will have a proven track record of creating high-converting copy and content for digital channels and a passion for crafting compelling copy that not only engages our audience but also drives conversions.

As a relentless self-starter and results-driven executor, this individual can seamlessly switch gears from crafting a smart, punchy product tagline to transforming scientific, technical information into digestible, consumer-friendly copy. This role will play a crucial role in shaping our brand voice and communicating our value proposition effectively across various digital platforms.

This is a temporary role.

Key Responsibilities

• Craft persuasive product descriptions, headlines, CTAs (Calls to Action), and other digital content that resonate with our target audience and drive conversion
• Utilize UX/UI best practices to enhance user experience and encourage action at every stage of the customer journey
• Optimize copy for search engines (SEO) and paid search (SEM) to improve visibility and drive traffic
• Test and iterate copy based on performance metrics and user feedback to continuously improve conversion rates
• Collaborate closely with the marketing team to understand target audience personas, brand messaging, and campaign objectives
• Conduct thorough research on industry trends, competitor strategies, and keyword analysis to inform content development
• Ensure consistency in tone, style, and messaging across all touch points to maintain brand integrity
• Stay up-to-date with industry developments and emerging trends in digital marketing and copywriting

The Right Person Would Have

• 5+ years in writing for ecommerce copywriting with a focus on direct-to-consumer brands.
• Bachelor’s degree in Marketing, Communications, English, or related field.
• Strong understanding of UX/UI principles and how they impact conversion rates.
• Expertise in SEO and SEM strategies, including keyword research and optimization techniques.
• Excellent written and verbal communication skills with meticulous attention to detail.
• Ability to be a self-starter who works collaboratively in a fast-paced environment with tight deadlines.
• Proficiency in content management systems (CMS), Figma, Asana and familiarity with digital analytics tools.
• Portfolio showcasing relevant work samples and demonstrated results.
• Knowledge of AP style guidelines