Digital Copywriter

Job Category: Copywriter
Job Type: Full Time
Job Location: New Jersey

UBS

Are you looking to make an impact on a fast-paced, client-focused strategic marketing team? Are you interested in collaborating across different teams and learning from others around you? We are looking for someone like you to:

  • Craft compelling digital content and develop engaging and search optimized content for our digital platforms.
  • Transform complex financial concepts into clear, digestible content that resonates with our target audiences as well as crafting content for the following: websites; social media and e-mail campaigns promoting our solutions; and thought leadership and events to generate leads and drive client and Advisor conversations
  • Develop responsive content for the following: website/page design; wireframing content; social media and interactive ad units; mobile applications/platforms; HTML e-mails; interactive and static infographics; case studies; profiles and personas; interviews; and live action and motion graphic-animated videos
  • Drive SEO mastery by diving deep into keyword research and trends to ensure our content is not just read but discovered
  • Help implement SEO best-practices to boost our visibility and ranking across search engines
  • Contribute to informing the content strategy by working across platforms, teams and business divisions and tailoring your efforts to fit into the larger digital content strategy to help drive synergies and stay cohesive to the firm’s content landscape
  • Maintain editorial and brand standards and be a brand ambassador while embracing brand training to become a custodian of our voice and style
  • Stay ahead in the financial landscape by keeping a finger on the pulse of industry trends and changes and balance engaging copy and content with regulatory requirements of our industry

Your team

You will be a key contributor to a small but mighty creative team. You will work closely with digital design and strategy partners to create content and drive campaigns for a range of firm priorities across digital platforms. We’ll count on you to work collaboratively, understand business objectives, communicate effectively and polish content until it gleams.

In this role, you will play an important role in shaping our online presence and ensuring the accuracy and effectiveness of our digital content. But beyond copy writing, you’re a strategic storyteller with a keen eye for SEO and digital content nuances.

Your expertise

  • Ideally, 7+ years of proven experience in creating compelling digital content, preferably in the financial services sector along with digital content expertise
  • SEO savvy with a solid understanding of SEO principles and experience optimizing content for search
  • Brand enthusiastic and willingness to undergo brand training and a commitment to upholding brand standards in all communications
  • Clear understanding of compliance and regulatory standards and strong attention to detail to ensure content does not pose a risk to the firm
  • Curious minded individual with an agile attitude who can thrive in a corporate yet entrepreneurial environment with multiple projects on tight deadlines
  • Collaborative spirit and ready to jump in and hit your targets, you enjoy being part of a team, sharing work and insights, learning from others and consistently communicating
  • Understanding of financial concepts and the ability to communicate them clearly, succinctly and with a certain charm.
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