Fitness Matrix 

FitnessMatrixInc is an unique approach to health and wellness that is based on the principle of bio-individuality. This means that we believe that everyone is different and has their own unique needs and challenges. We will work with you to understand your biochemistry and develop a personalized plan that is right for you.

Role Overview:

The ideal candidate is a creative thinker with a proven track record of developing and executing successful content strategies that drive brand awareness, engagement, and conversion.

You will work closely with cross-functional teams to create compelling and relevant content across various platforms that resonate with our target audience.

Key Responsibilities:

• Develop and execute comprehensive content strategies aligned with the company’s goals and target audience.
• Lead the creation of high-quality, engaging, and informative content, including articles, blog posts, whitepapers, case studies, videos, infographics, etc.
• Collaborate with subject matter experts, marketing team members, and external partners to gather information and insights for content creation.
• Ensure all content is optimized for SEO and follows best practices for online readability and engagement.
• Analyze content performance using relevant metrics and make data-driven adjustments to improve content effectiveness.
• Manage and mentor junior content team members, providing guidance and support to help them excel in their roles.
• Stay up-to-date with industry trends, competitor activities, and emerging content marketing techniques.
  
  

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 1 year of experience in content marketing, with a focus on creating engaging and high-performing content.
• Strong writing and editing skills, with the ability to adapt style and tone for different platforms and audiences.
• Proficiency in SEO and content optimization best practices.
• Demonstrated experience with content management systems (CMS) and marketing automation tools.
• Analytical mindset, with the ability to measure and report on content performance using relevant KPIs.
• Excellent project management and organizational skills, with the ability to manage multiple priorities and deadlines.
• Proven ability to collaborate across teams and effectively communicate ideas.