Manager, Performance Content Strategy

Job Category: Content Strategist
Job Type: Full Time
Job Location: New York


As a Senior Associate in our team, you will work closely with a broad range of inter-agency and integrated teams, tech partners, and creative AORs.

You will serve as a subject matter expert for addressable campaign strategy development, launch, and optimization. This role involves direct collaboration with multi-disciplinary team leads across the agency. The ideal candidate should possess a solid understanding of the digital media landscape, the trafficking process, and the ability to translate consumer insights into actionable targeting and creative strategies.


  • Build and maintain strong working relationships with clients, vendors, publishers, and the client’s creative resources to ensure effective creation and implementation of addressable content campaigns.
  • Manage responsibilities and deadlines efficiently, meeting client needs and expectations.
  • Prepare presentation materials, including all relevant data for submission to the client.
  • Oversee the day-to-day implementation, optimization, and performance of campaign activities across all channels.
  • Facilitate the process of developing or clarifying the addressable content strategy.
  • Monitor and stay informed about the implementation of closed-loop measurement plans to demonstrate the value of addressable content in driving growth for clients, making necessary strategy adjustments based on findings.
  • Analyze campaign results and evaluate against KPIs. Recommend optimizations to maximize campaign performance based on data-driven insights.
  • Collaborate with multi-discipline and/or cross-agency teams to create presentations that coordinate all team disciplines into a cohesive, concise story.
  • Know when and how to involve and brief relevant internal and external stakeholders, such as Investment, Partner Agencies, Data Providers, Decision Sciences, Ad Ops, Matterkind, and Media/Tech Partners.
  • Coordinate the ad-serving process among planning teams, ad ops, Matterkind, and ad-serving vendors.
  • Maintain open communication among all internal teams, such as ad ops, planning, Decision Sciences, and all MBCS Performance Content team roles, as required by campaign deliverables.
  • Prepare deliverables and creative briefs and present them to relevant internal team members.

Required Skills & Experience:

  • Curiosity.
  • Proficiency with Microsoft Office, particularly Excel and PowerPoint.
  • Strong written, verbal communication, and presentation skills.
  • Basic understanding of the US data and ad tech ecosystem, with a focus on audience targeting, programmatic, and addressable video.
  • Understanding of audience analytics capabilities and best practices in the current environment.
  • Ability to effectively manage multiple, competing priorities and projects through strong time management and organization.
  • Proficient understanding of accounting principles, data analysis, and market research.
  • Ability to work effectively cross-functionally and maintain strong professional relationships with clients and various outside vendors.
  • Commitment to self-development and continuous learning.

Desired Skills & Experience:

  • Bachelor’s degree or higher.
  • 1-3 years of experience in digital media planning, analytics, ad tech, or strategy.
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