Marketing Content Strategist

Job Category: Content Strategist
Job Type: Full Time
Job Location: Miami

EMed Digital Healthcare

The Marketing Content Strategist will assist in developing and implement lead-generation marketing efforts at the tactical level and with respect to digital marketing, social media campaigns, and search campaigns for eMed product lines.

  • Developing clear and engaging content that is consistent with the company’s brand image and addresses both business goals and consumer needs.
  • Analyzing content marketing data to identify trends and anticipate consumer needs.
  • Performing content audits to assess how well existing content is performing.
  • Performing content gap analyses to determine what type of content is missing and what is needed.
  • Delegating tasks to writers and editors and providing feedback.
  • Creating, adjusting, and managing the editorial calendar.
  • Establishing style guides that specify the writing style and tone needed to create engaging content.
  • Developing a solid understanding of the target audience through online and traditional market research.


  • Proven content strategy and project management experience.
  • Ability to show growth and report on content campaign initiatives.
  • Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).
  • The ability to work under pressure.
  • Strong content presentation skills.
  • Outstanding organizational and time management skills.
  • Excellent analytical skills.
  • Exceptional marketing and collaborative skills.
  • Effective communication skills.

Minimum Qualifications

  • Bachelor’s degree and three (3) years of work experience in digital design/publication agency environments as content strategist, copywriter, or an editorial related field.


  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k with Company Match)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Unlimited Paid Time Off
  • Short Term & Long Term Disability
  • Training & Development
  • Free Food & Snacks
  • Wellness Resources


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