EMed Digital Healthcare
The Marketing Content Strategist will assist in developing and implement lead-generation marketing efforts at the tactical level and with respect to digital marketing, social media campaigns, and search campaigns for eMed product lines.
- Developing clear and engaging content that is consistent with the company’s brand image and addresses both business goals and consumer needs.
- Analyzing content marketing data to identify trends and anticipate consumer needs.
- Performing content audits to assess how well existing content is performing.
- Performing content gap analyses to determine what type of content is missing and what is needed.
- Delegating tasks to writers and editors and providing feedback.
- Creating, adjusting, and managing the editorial calendar.
- Establishing style guides that specify the writing style and tone needed to create engaging content.
- Developing a solid understanding of the target audience through online and traditional market research.
Requirements
- Proven content strategy and project management experience.
- Ability to show growth and report on content campaign initiatives.
- Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).
- The ability to work under pressure.
- Strong content presentation skills.
- Outstanding organizational and time management skills.
- Excellent analytical skills.
- Exceptional marketing and collaborative skills.
- Effective communication skills.
Minimum Qualifications
- Bachelor’s degree and three (3) years of work experience in digital design/publication agency environments as content strategist, copywriter, or an editorial related field.
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k with Company Match)
- Life Insurance (Basic, Voluntary & AD&D)
- Unlimited Paid Time Off
- Short Term & Long Term Disability
- Training & Development
- Free Food & Snacks
- Wellness Resources