Payactiv

We are Payactiv, a FinTech company in the heart of Silicon Valley, devoted to giving workers access to their earned wages when they need them. Our app provides over 2 Million users financial services that help them avoid debt, manage their finances, and regain flexibility to pay for things on their own schedule.

Who you are

You are a writer. You build stories using compelling and concise prose across multiple mediums. You are a “jack of all trades” when it comes to prose. You can move easily between developing B2B case studies and writing fun scripts for B2C end-user social videos. You can manage a content calendar, meet deadlines, and be both analytical and creative.

What you will do…

• Write clear and concise user-facing content across multiple touch points including email, in-app messages, and sms
• Write compelling content for landing pages, email drip campaigns, white papers, case studies, and other platforms.
• Craft compelling and engaging content that drives user engagement Help drive content strategy across all platforms Manage content creation, editing, and publishing across multiple platforms.
• Manage agency partners to drive content strategy and align with the SEO strategy
• Analyze internal data and external studies to develop marketable insights
• Support day-to-day inquiries from sales, and customer success teams, engaging cross-functionally as needed to achieve a resolution and create materials as needed
• Coordinate between sales and marketing to ensure alignment on campaign execution and identify areas for improvement to improve pipeline and revenue health
• Develop the master plan and calendar for the creation of new sales materials and align activities throughout the year
• Identify sales knowledge and skill gaps, proposing and facilitating programs to bridge those gaps, coordinating with contributors on enablement sessions and content delivery
• Measure the impact of content and continuously iterate on the content strategy

What you need…

• Bachelor’s degree or equivalent experience
• UX writing experience required
• 4-6 years of experience working in a B2B software company
• Experience crafting highly polished B2C customer-facing content
• Experience with content management, strategy, and analytics
• Experience with CMS
• A strong understanding of modern sales methodologies, sales processes, and buyer’s journey alignment
• Able to build trusted internal relationships with sales and marketing
• Excellent written and verbal communication skills
• A creative storyteller with the drive to write engaging copy that drives results