Cinch Home Services
- Develop and lead the company’s SEO strategy, encompassing both on-page and off-page optimization, technical SEO, content strategy, and link-building efforts.
- Stay abreast of industry trends, algorithm updates, and best practices to ensure the effectiveness of the SEO strategy.
- Perform regular website audits to identify technical issues affecting SEO performance and provide recommendations for improvements.
- Collaborate with the development and IT teams to implement technical enhancements that positively impact search visibility.
- Lead the development and execution of the content strategy, ensuring that all content is optimized for search engines and aligns with target keywords.
- Conduct keyword research to identify content opportunities and gaps.
- Oversee on-page optimization efforts, including metadata, headings, internal linking, and user experience improvements.
- Develop and manage off-page strategies, including link-building, partnerships, and influencer outreach.
- Monitor and analyze SEO performance using tools such as Google Analytics, Search Console, and third-party SEO tools.
- Generate regular reports on key SEO metrics, trends, and actionable insights to demonstrate progress and impact.
- Collaborate with content, marketing, design, and development teams to integrate SEO best practices into various aspects of the business.
- Identify opportunities for process improvement, automation, and scalability in SEO operations.
- Experiment with new SEO techniques and strategies to drive innovation and stay ahead of competitors.
- Work with CRO, project management and analytics teams to provide strategic input during campaign planning to maximize potential.
Skills & Experience Required:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Proven track record of successfully developing and implementing SEO strategies that drive significant organic traffic growth.
- Extensive knowledge of search engine algorithms, ranking factors, and SEO best practices.
- Strong leadership and team management skills with experience in managing and mentoring a team of SEO professionals.
- Proficiency in using SEO tools such as Google Analytics, Search Console, Ahrefs, SEMrush, Moz, etc.
- Excellent analytical skills and the ability to interpret data to derive actionable insights.
- Strong communication and collaboration skills to work effectively with cross-functional teams.
- Up-to-date with the latest trends and changes in the SEO landscape.
- Project management experience, with the ability to prioritize and manage multiple initiatives simultaneously.