Cinch Home Services

Responsibilities:

• Develop and lead the company’s SEO strategy, encompassing both on-page and off-page optimization, technical SEO, content strategy, and link-building efforts.
• Stay abreast of industry trends, algorithm updates, and best practices to ensure the effectiveness of the SEO strategy.
• Perform regular website audits to identify technical issues affecting SEO performance and provide recommendations for improvements.
• Collaborate with the development and IT teams to implement technical enhancements that positively impact search visibility.
• Lead the development and execution of the content strategy, ensuring that all content is optimized for search engines and aligns with target keywords.
• Conduct keyword research to identify content opportunities and gaps.
• Oversee on-page optimization efforts, including metadata, headings, internal linking, and user experience improvements.
• Develop and manage off-page strategies, including link-building, partnerships, and influencer outreach.
• Monitor and analyze SEO performance using tools such as Google Analytics, Search Console, and third-party SEO tools.
• Generate regular reports on key SEO metrics, trends, and actionable insights to demonstrate progress and impact.
• Collaborate with content, marketing, design, and development teams to integrate SEO best practices into various aspects of the business.
• Identify opportunities for process improvement, automation, and scalability in SEO operations.
• Experiment with new SEO techniques and strategies to drive innovation and stay ahead of competitors.
• Work with CRO, project management and analytics teams to provide strategic input during campaign planning to maximize potential.

Skills & Experience Required:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven track record of successfully developing and implementing SEO strategies that drive significant organic traffic growth.
• Extensive knowledge of search engine algorithms, ranking factors, and SEO best practices.
• Strong leadership and team management skills with experience in managing and mentoring a team of SEO professionals.
• Proficiency in using SEO tools such as Google Analytics, Search Console, Ahrefs, SEMrush, Moz, etc.
• Excellent analytical skills and the ability to interpret data to derive actionable insights.
• Strong communication and collaboration skills to work effectively with cross-functional teams.
• Up-to-date with the latest trends and changes in the SEO landscape.
• Project management experience, with the ability to prioritize and manage multiple initiatives simultaneously.