Social Media Content Strategist

Job Category: Content Strategist
Job Type: Full Time
Job Location: Vancouver - USA


The Social Media Content Strategist at ZoomInfo is pivotal in driving our brand’s voice and presence across all social channels.

This role requires a unique blend of strategic thinking, creativity, and analytics. You will be responsible for creating compelling content, aligning with our brand voice, ensuring timely campaign launches, and reporting on content performance.

The Responsibilities Of This Opportunity Include

  • Craft compelling and platform-specific content for LinkedIn, Twitter, Instagram, TikTok, YouTube, and Facebook, ensuring alignment with ZoomInfo’s brand voice and objectives.
  • Manage and prioritize content-related requests through JIRA while overseeing a detailed content calendar in Sprout Social, ensuring timely and platform-appropriate content scheduling and publishing.
  • Leverage the overarching social strategy to guide content development, working cross-functionally to internalize customer feedback and address identified gaps.
  • Analyze content performance and engagement metrics across all specified social platforms, leveraging insights to drive continuous content optimization and strategy refinement.
  • Foster cross-functional partnerships, particularly with customer success, marketing, and product teams, to gather diverse insights, amplify customer voices, and educate our audience through strategic content on social channels.

How Success Will Be Measured In This Role

  • Achievement of target percentages within our content pillar mix, ensuring a balanced and strategic distribution of content types.
  • Consistent alignment of content with ZoomInfo’s established brand voice and tone, reinforcing brand identity and values across all social platforms.
  • Demonstrable increase in engagement metrics across LinkedIn, Twitter, Instagram, TikTok, YouTube, and Facebook, reflecting resonant and impactful content.
  • Adaptability and responsiveness to industry trends and shifts, evidenced by content relevance and audience resonance over time.

A Successful Candidate Will Have The Following Qualifications

  • 3+ years in content strategy, social media management, blog writing, copywriting, or related roles.
  • Proven track record in aligning content to brand voice and tone, driving engagement, and fostering brand advocacy.
  • Deep passion for crafting compelling content that resonates with audiences and stays ahead of social media trends.
  • Robust understanding of social media best practices, content management tools like JIRA and Sprout Social, and performance analytics.
  • Exceptional communication skills, paired with a keen analytical mindset, ensuring content not only engages but also delivers on key metrics.
  • Collaborative nature with the ability to work seamlessly with cross-functional teams, ensuring content strategy aligns with broader organizational goals and customer insights.
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