Palo Alto Networks
As a Content Marketing Specialist, Firewalls & Security Services at Palo Alto Networks, you will be part of a team responsible for leading the editorial direction, production, execution, and performance measurement of FW & CDSS content globally.
You will collaborate closely with our product marketing, demand generation and field marketing teams, translating technical material into compelling stories that are easy for our key audiences to consume. The role will be measured against your content’s impact on our pipeline, audience engagement, and share of voice in the marketplace.
Your Impact
- Work collaboratively with campaigns, corporate communications, security research teams, product marketing to develop themes and storylines that resonate with our target audiences
- For those storylines, write, edit, produce, publish, and promote industry-leading content that includes thought leadership, SEO content, blogs, videos, interactives, and collateral
- Establish goals and clearly defined metrics of success to measure the quality of content, audience growth, engagement, and content reach
- Track the performance of and optimize content
- Efficiently work with internal and external agencies, vendors, creative teams, and copywriters to produce content
- Own, maintain, and enforce editorial guidelines
- Understand and grow our earned, paid, shared, and owned security content strategy
- Stay up to date on the security content landscape to make content strategy recommendations
Qualifications
Your Experience
- At least 5+ years of proven content marketing experience and results in a technical B2B industry – security or cloud software experience preferred
- A passion for security and technical content
- Experience with creative storytelling, with the flexibility to write both a newsworthy blog post, or copy edit technical content from contributors who do not have marketing background
- Understanding of SEO, the marketing funnel, and the customer journey process that supports demand generation and install base marketing
- Excellent editorial, communications and project management skills, as well as exceptional attention to detail
- Ability to collaborate with stakeholders, while building powerful stories of the highest quality in multiple formats (written, video, blogs)
- Strong written and oral communication skills
- Driven, self-motivated, and always looking for ways to improve on our current marketing efforts
- Able to work in a fast-paced, high-growth environment