Syneos Health

The senior copywriter is responsible for crafting brand-specific messaging across all channels, which includes brainstorming ideas, developing concepts, crafting project manuscripts, and addressing team and client comments. The role is the project owner for multiple brands. He/she reports to a, Assosciate Creative Director and works with an Art Director and internal team to ensure all projects meet and exceed client expectations.

Job Responsibilities

• Brand/campaign owner by crafting imaginative, understandable, and persuasive copy aligned with brand message
• Learn the marketing of assigned brands
• Gain fundamental knowledge of assigned brand(s) and a foundational knowledge of brand science
• Learn to generate manuscripts, annotations and references based on Addison Whitney and client specifications
• Successfully incorporate internal and client revisions while maintaining impact of art/copy
• Learn to execute concepts across digital and traditional channels
• Learn to present these ideas clearly and effectively to internal team members (and to clients when requested)
• Read and execute against a creative brief template
• Create concepts that are relevant, strategically focused, thought-provoking, and reflect diverse thinking
• Develop an understanding of the creative process and how jobs move through the agency
• Review possible creative, tactical, and messaging approaches with supervisor
• Keep up-to-date with trends in branding, marketing, advertising, and related communication industries
• Positively represent the agency internally and at industry functions
• Understand brand(s) objectives and challenges in the context of the overall market
• Quickly emulate different brand tones/voices and generate solid working drafts
• Build effective relationships and embrace the spirit of teamwork in collaborations with partner(s), account, editorial, PM, and client(s)
• Communicate with internal creative and account teams in a professional manner

QUALIFICATION REQUIREMENTS (please Indicate If Preferred Or Required)

• Must have minimum of 7 years of experience and/or a solidunderstanding of marketing and advertising principles
• Bachelors degree with a concentration in advertising, communications, or journalism and/or coursework related to pharmaceutical advertising or life sciences is preferred (but not required)
• Portfolio containing work samples that demonstrate creative thinking and exceptional writing skills
• Superior written and verbal communication skills
• Ability to accept constructive internal and/or client feedback
• Ability to multitask with precision in a fast-paced environment
• Basic understanding of digital communications and media channels
• Interest in new technologies and emerging cultural trends
• Energy, a sense of humor, and an open and curious mind
• Work beyond what is described in job description as needed; willing to be flexible for the team, and ultimately the work, and demonstrate a willingness to work across teams as needed
• Proficient in Microsoft Office